Focus Group of Target Audience

As well as doing a questionnaire, I also videoed a focus group where I asked five random participants from my target audience and asked them a few questions. Then, they gave their answer and adding more description and advice I could use when creating the magazine which is aimed for them. Below is the video that was made:

From this, I found out what my target audience was looking for. Having similar products that are already out on the market to show them was a good starting point, so I could see which of the covers I laid out caught their attention. This means I could see which aspects they liked about it and what they didn't. There was a variety of answers given, but I managed to get some similar answers for some of the important features, for example, the front cover and which layout shown was most commonly chosen as one they liked and the reasons behind it. Doing this on top of having a questionnaire done allows me to have more in depth answers that you would not get with simply just using questionnaires. Using both parts, this will allow me to have a 'pen portrait' in my mind of what my typical target audience will look like and what they would be interested in reading about and/or who they would prefer on the front cover.