This week was the last week we had been given to complete our audience research, as the deadline was Friday 4th March. In order for me to complete this task on time and to my best ability, I completed the outstanding task I had, which was 2 of the 5 double page spread analysis that I did not finish in the holidays. Also, I had to scan in and add the initial ideas to the blog so I had a starting point for my magazine. I had to analyse my questionnaire as well that I got my target audience to fill out. This was specifically designed for me, so I will be able to understand what my target audience is looking for in a magazine that is what they are interested in reading. As well as filling out a questionnaire, I also randomly selected six people to participate in a focus group that allowed them to be able to go into more detail into their answers. This would mean I had a clearer idea for what aspects they particularly enjoy in existing magazines and how I can incorporate them into my magazine. From this part of the coursework, I discovered a lot about my focus ground and what they prefer in a magazine, like they prefer bold colours as opposed to a simple black and white text theme. Another thing they preferred was having the price between £3-4, which surprised me because I was expecting a different (lower) amount to have been the most favourable. However, after the deadline and the week of work experience, I will begin to create my magazine rough cut based on the information I found out with my audience research.
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